This could help direct your companies future marketing objectives.
38.9 million was the number of people 65 and older in the United States on July 1, 2008.
88.5 million is the projected number of people 65 and older in 2050.
$29,744 was the median 2008 income for householders 65 and older. The corresponding median income for all households was $50,303.
$239,400 was the median net worth for families in 2007 whose head of household was between 65 and 74. The corresponding median net worth for all families was $120,300.
80% of those 65 and older owned their homes in 2008.
What’s it mean?
The Senior population is growing like wild as Baby Boomers hit 65 and will continue to grow!
Although Seniors’ incomes are less than other population groups, their net worth is considerably higher.
A large percentage of Seniors own their homes, making them a stable population group.
Seniors have money and stability.
Source: http://seniorjournal.com/; http://en.wikipedia.org/wiki/Homeownership_in_the_United_States
